Glamorise

To glamorise (British spelling) or glamorize (American spelling) means to make something appear more attractive, exciting, or desirable than it actually is, often by exaggerating or romanticizing its positive aspects while downplaying or omitting the negative ones. This can apply to people, events, lifestyles, or even objects. The act of glamorising often involves the use of visual media, persuasive language, and selective presentation to create an idealized and often unrealistic image. It can be a deliberate strategy for marketing, propaganda, or self-presentation, or an unconscious effect of storytelling or reminiscing.

Glamorise meaning with examples

• The travel magazine often glamorises exotic locations, showcasing beautiful beaches and luxurious hotels while ignoring the potential for political instability or environmental concerns. This can mislead potential tourists.
• Hollywood frequently glamorises the lives of celebrities, presenting them as wealthy and carefree, which can create unrealistic expectations and a sense of inadequacy for many viewers.
• The historical novel glamorises the past, portraying a romanticized version of the aristocracy's lifestyle, often glossing over the harsh realities of poverty and social inequality.
• Some social media influencers glamorise specific products or services, using filters and carefully crafted content to create an illusion of perfection and encourage purchases.
• Political campaigns can glamorise their candidate's achievements and promises, while deliberately obscuring any past failures or the complex realities of policy implementation to gain votes.