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Glamorising

The act of presenting something in a deceptively attractive or idealized light; to portray something as more exciting, glamorous, or desirable than it actually is, often ignoring or downplaying its negative aspects or consequences. This can involve exaggeration, embellishment, or a focus on superficial aspects to create a compelling, yet potentially misleading, impression. It frequently applies to lifestyles, careers, historical events, or social phenomena, distorting reality for effect, and can lead to unrealistic expectations or harmful behaviours based on a false perception of the truth. Often, this occurs in media, advertising, and entertainment, influencing public opinion and perceptions of the world. It can create a false sense of value or merit concerning the subject being portrayed and potentially encourages emulation of the perceived glamorised aspects.

Glamorising meaning with examples

  • Hollywood movies frequently glamorise the lives of spies, showcasing thrilling missions and romantic interludes while neglecting the constant danger and psychological toll of the profession. This romanticised version creates a distorted view, making the job seem far more alluring than the harsh reality.
  • Advertising campaigns often glamorise consumer products, presenting an image of luxurious lifestyles and effortless happiness linked to owning those goods, even if the product offers little actual value to the consumer. This exploitation can lead to unnecessary spending.
  • Many historical accounts tend to glamorise certain periods or leaders by focusing on their achievements and omitting or minimising their negative actions, thereby presenting a biased and incomplete picture of their lives and reign. History can then be misconstrued.
  • Social media influencers frequently glamorise their travels or possessions, creating the illusion of a perfect life with the most appealing or desirable traits. This carefully curated content can lead to feelings of inadequacy and social comparison for followers.

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