Hype

Hype refers to the act or instance of promoting or publicizing something, often a product, service, or event, with exaggerated claims and enthusiastic attention in order to generate interest and excitement. It can involve creating a buzz, building anticipation, and manipulating public perception to maximize desirability and demand. It can also refer to the resulting excitement and intense publicity surrounding something. hype aims to generate attention, and in turn, can inflate expectations and potentially lead to disappointment if the reality doesn't live up to the marketed portrayal. Sometimes, it's used to describe an excessive display of enthusiasm.

Hype meaning with examples

• The marketing team went into overdrive to create a massive hype campaign for the new smartphone, promising revolutionary features and a sleek design. They used social media influencers and viral videos to create a buzz and generate anticipation, with the pre-order numbers, ultimately proving their hype worked and the demand sky rocketed.
• Before the concert, there was considerable hype surrounding the band's return. Advertisements, interviews, and exclusive previews built up immense expectations for fans who couldn't wait for the show.
• The internet was saturated with hype about the upcoming movie, with trailers, fan theories, and articles creating an overwhelming anticipation for the film's release. Unfortunately, not everyone thought the film was as good as the hype would have you believe.
• The latest fashion trends are often the subject of significant hype, with designers and brands utilizing fashion shows, celebrity endorsements, and media coverage to create a strong desire for the product. This often causes prices to skyrocket and then crash after release.
• Despite some of the hype surrounding the new fitness program, its effectiveness in achieving weight loss has come under scrutiny, some users found that the program was a waste of money and time.