Ideationally

Relating to, or characterized by the process of forming or manipulating ideas. It describes something that originates in, concerns itself with, or is dominated by the formation and connection of concepts, thoughts, or mental images. This includes generating new ideas, considering possibilities, and brainstorming. ideationally driven activities prioritize the conceptual and cognitive aspects over the tangible or practical applications. The term can emphasize the mental processes involved in creativity, problem-solving, and innovation.

Ideationally meaning with examples

• The team engaged ideationally to brainstorm new product features, spending hours sketching concepts and discussing potential user benefits. Their focus was entirely on generating and refining abstract ideas, separate from concerns of manufacturing feasibility or market analysis. They aimed for imaginative, novel suggestions. Ultimately, it led to a successful revamp.
• The artist worked ideationally, sketching numerous thumbnails and exploring different visual metaphors before even touching paint. Their process emphasized abstract thought and creative exploration over immediate execution. The lack of physical constraint allowed for the free flow of ideas, enabling the refinement of the core concept, with the physical artwork created at a later stage.
• During the initial phase of the project, the team approached the problem ideationally. The engineers dedicated several meetings to conceptualizing various design solutions, prioritizing a wide range of potential responses to the project brief, even those considered unlikely or unusual at first glance. This phase was crucial for finding an optimal design.
• The writer, prone to procrastinating on practicalities, approached the novel ideationally, spending months creating character profiles and world-building notes. They would frequently discuss their world building and character creation in detail, before attempting to form the concrete plot. The lengthy process gave them a stronger basis for writing.
• The marketing campaign was developed ideationally, focusing on crafting a compelling brand narrative and innovative advertising concepts. A detailed focus group study was conducted to ensure a diverse and representative sample of the audience gave varied feedback. This focus prioritized conceptual brilliance. The project was later brought to life by advertising agencies.