IGen

iGen, also known as Generation Z, is the demographic cohort following Millennials, generally considered to be individuals born from the mid-1990s to the early 2010s. This generation has grown up with pervasive access to the internet, smartphones, and social media, profoundly shaping their social interactions, communication styles, and worldviews. Key characteristics include a high degree of digital literacy, a preference for visual communication, a heightened awareness of social and environmental issues, and often, delayed milestones in areas like driving, dating, and independent living. The term reflects their upbringing in a highly technological and interconnected world, influencing their attitudes towards work, relationships, and civic engagement.

IGen meaning with examples

• iGen's constant connectivity impacts how they build relationships, often favoring online interactions. They communicate visually, with memes and emojis replacing long text-based responses. This creates opportunities for businesses to engage, but also challenges traditional communication. iGen’s dependence on digital platforms defines their social interactions.
• Understanding iGen's values is crucial for businesses seeking their patronage. They prioritize authenticity and brand transparency and tend to be more socially conscious in their purchasing decisions. They will choose companies that align with their beliefs. iGen's marketing campaigns must be tailored to resonate with their digital native sensibilities.
• The educational system is adjusting to iGen's learning styles. They expect interactive and personalized content and they readily research. Educators must integrate technology effectively, and cater to shorter attention spans. iGen’s educational needs require constant adaptation and innovation.
• iGen's workforce expectations differ from previous generations. They prioritize work-life balance, demand flexible work arrangements, and seek meaningful work experiences. They are digitally savvy, collaborative, and independent. Understanding iGen's priorities is key to attracting and retaining them as employees.