Intangibilize
Verb – To intangibilize is to transform or render a concept, idea, or asset into something that lacks a physical presence, making it intangible or abstract. This term is often used in contexts such as finance, marketing, and philosophy, where assets or concepts are construed in ways that emphasize their non-physical attributes or value, focusing more on perception than material existence.
Intangibilize meaning with examples
- In the digital realm, companies often intangibilize their brands by emphasizing emotional connections and customer experiences rather than physical products. This shift helps them to build loyal customer bases, as buyers increasingly seek deeper relationships with brands that resonate with their values and lifestyles.
- Artists seek to intangibilize their art by infusing it with meaning that transcends its physical form. By doing so, they encourage viewers to engage with the emotional and intellectual aspects of the piece, provoking thought and evoking feelings that linger long after one has left the gallery.
- The tech industry has a tendency to intangibilize data, portraying it as an invaluable asset that drives innovation. Companies often invest heavily in infrastructure to collect and analyze data, viewing it as a strategic component that facilitates new insights and supports decision making in ways that are not immediately visible.
- In education, schools aim to intangibilize the learning experience by focusing on development of critical thinking and problem-solving skills rather than just test scores. By fostering creativity and adaptability, educators hope to prepare students for a dynamic future where tangible metrics may no longer suffice.
- Consultants often use strategic frameworks to intangibilize process improvements, enabling organizations to visualize the value of intangible assets like intellectual capital and company culture. This approach helps leaders to understand the intrinsic worth of these elements in driving long-term business success.
