Leads

The plural of 'lead' (verb), referring to guiding or directing someone or something along a path, course, or process. It can also mean to be in first position or to be ahead in a competition or game. Further extending, 'leads' can involve giving direction or guidance, showing the way, or influencing others. The term also describes potential customers or sales opportunities in a business context, and finally refers to the outcome of a situation, resulting from previous events or actions. Essentially, 'leads' signifies movement, influence, or direction toward a particular outcome. The context largely determines the specific nuance.

Leads meaning with examples

• The tour guide leads the group through the ancient ruins, pointing out key historical features and providing context. Her expertise ensures the tourists receive the best experience. She ensures the route to the top is well lit and safe. She is known for her enthusiasm, which greatly adds to her effectiveness in **leading** the group.
• Our team leads the league in scoring, demonstrating their offensive prowess with powerful plays, their dedication and hours spent practicing finally paying off and cementing their place on top. Their teamwork allows for the best chance for the team to win. Because of their outstanding play, they should continue to be at the top.
• The detective followed the leads provided by the witness, piecing together clues to solve the complex case. Each piece helps the detective get closer to solving the case. If the leads turn out to be false, this would be a setback, but they continue to persevere.
• The marketing department generated hundreds of potential sales leads through online advertising, hoping to convert them into paying customers. The marketing team uses all the leads they generate for future sales. These leads are critical to business success.
• The economic downturn leads to increased unemployment rates, prompting the government to implement measures to mitigate the negative effects. The long-term outcomes remain unknown, as there are many things that can **lead** the outcome to change from what it seems.