Leverages

To utilize or employ something to its fullest potential to achieve a desired effect or outcome; to gain an advantage by making effective use of a resource, situation, or relationship. It implies strategic and calculated action to maximize impact. This often involves the use of assets, connections, or strategies to enhance influence, control, or efficiency, often with the aim of gaining a disproportionate benefit.

Leverages meaning with examples

• The marketing team cleverly leverages social media to promote their new product, creating viral campaigns that reach a vast audience. This tactic allows them to efficiently build brand awareness and generate significant leads compared to traditional advertising methods, gaining a substantial return on investment.
• To expedite project progress, the project manager leverages their existing relationships with key stakeholders. This enabled them to quickly gain approvals and resolve potential bottlenecks, minimizing delays and keeping the project on schedule and within budget constraints.
• Startups often leverage the power of venture capital funding to quickly scale their operations and accelerate their growth. They then use that money to build a robust product, hire skilled staff, and enter their market before competitors.
• The negotiator skillfully leverages their understanding of the opposing party's weaknesses and needs to secure a more favorable agreement. The success hinged on carefully chosen concessions and strategic compromises.