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Local-oriented

Local-oriented describes a perspective, strategy, or action that prioritizes and focuses on the specific needs, interests, and characteristics of a particular geographical community or region. It involves a deep understanding of local issues, cultural nuances, and stakeholder dynamics. This approach emphasizes community engagement, resource utilization within the area, and the promotion of local businesses and initiatives. It often contrasts with broader, more centralized or globalized approaches, emphasizing the importance of place-based solutions and tailored interventions. This can apply to business, policy, and social initiatives, etc.

Local-oriented meaning with examples

  • The new marketing campaign of a bookstore will be local-oriented, promoting in-store events, partnering with local authors, and highlighting books about the community. This strategy will foster customer loyalty and differentiate them from large online retailers by focusing on the unique interests of local residents and a sense of community.
  • A non-profit organization's local-oriented program focuses on providing job training and placement services to residents of a specific underserved neighborhood. This involves collaborating with local employers, tailoring programs to the area’s specific job market, and promoting economic development within the community, providing services that benefit local residents.
  • The city council implemented a local-oriented urban planning strategy, prioritizing investment in local parks, community centers, and infrastructure improvements. This approach aims to enhance the quality of life for residents by addressing their specific needs, which were determined by local citizen input and surveys about the area.
  • The restaurant's local-oriented menu features dishes made with ingredients sourced from nearby farms and producers. This supports the local economy, reduces the environmental impact of transportation, and allows the restaurant to offer fresh, seasonal items that are unique to the region, showcasing local produce.
  • The business adopted a local-oriented approach by offering a range of products tailored to the needs of its local clientele. The team regularly surveys its customer base, providing excellent customer service, and hosting community events in order to stay on top of the local trends and better tailor their business to meet their client needs.

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