Localise

To adapt something to a specific local area or market, considering its cultural, linguistic, and technical requirements. This process involves tailoring a product, service, or piece of content to suit the target audience's preferences, customs, and technological infrastructure. Localisation goes beyond mere translation; it encompasses broader adjustments to ensure relevance, acceptance, and usability within the intended geographical or cultural context. The goal is to make something feel native and familiar to the local user, thereby increasing its appeal and effectiveness. Furthermore, localising also can include financial adaptation.

Localise meaning with examples

• The software company had to Localise its mobile app for the Japanese market. This included not only translating the text but also redesigning the interface to align with Japanese user preferences and incorporating local payment gateways. Careful attention to cultural nuances was essential for its success, and the company invested heavily in this process. The resulting localised app saw a significant surge in downloads and user engagement.
• A global food chain decided to Localise its menu offerings in India. They introduced vegetarian options, adjusted the spice levels to suit Indian palates, and offered dishes featuring local ingredients. Furthermore, they also changed the interior design of their restaurants to be closer to the local culture. This adaptation, together with a successful advertising campaign, resonated well with customers and contributed to the company's expansion across the country.
• The video game developer needed to Localise its title for European audiences. This localisation process involved translating all dialogue and text into multiple languages, incorporating culturally relevant references, and modifying certain gameplay elements to align with European consumer tastes. They added a financial model that matched local consumer habits, allowing them to have great success within these markets.
• To expand into South America, the company had to Localise its marketing campaigns. This involved adapting the messaging and visual styles to resonate with the specific cultural values and language nuances of each country. It also ensured that its advertisements and content complied with local legal and regulatory requirements. This proved a much more effective approach than simply repurposing global campaigns.