Lucrative

Lucrative describes something that produces a great profit or a considerable amount of money. It implies a venture, business, or opportunity that is financially rewarding and capable of generating substantial income. The term often suggests a business or activity is desirable from a financial perspective, highlighting its potential for wealth creation and prosperity. The value of being lucrative is often associated with the returns offered by the venture or the project's success in a financial sense. It could also be described as something that brings in a lot of revenue.

Lucrative meaning with examples

• After years of development, the app proved to be incredibly lucrative, quickly amassing a large user base and generating significant revenue through in-app purchases and advertising. The company's founders reaped the rewards of their innovative idea and were able to sell their company for a substantial amount of money.
• Investing in real estate in that rapidly developing city has been a lucrative decision for many, with property values soaring and rental income providing a consistent return. Those who bought early have greatly benefited from the appreciation in prices. This is the key reason why people would want to buy real estate there.
• The freelance writer found that specializing in technical writing was surprisingly lucrative. She was able to charge higher rates and secure multiple contracts, allowing her to earn a comfortable living working from home. This would be very attractive to anyone that prefers the work-from-home style of employment.
• Despite the ethical concerns surrounding it, the black market trade in endangered species remains highly lucrative, driving the animals closer to extinction. The potential for huge profits outweighs the risks of imprisonment for those involved, making this a continuing problem.