Mailing

The process of sending physical items, such as letters, packages, or promotional materials, through a postal service or courier. It involves preparing items for delivery, including addressing, packaging, and applying postage, as well as handing them over to the delivery service. Increasingly, the term also encompasses the distribution of information or digital content via email or other electronic channels. This can include newsletters, marketing campaigns, and transactional communications.

Mailing meaning with examples

• The company conducted a large-scale mailing of promotional brochures to potential customers. They spent weeks designing the materials and ensuring accurate addresses for the targeted demographic. They then hired a fulfillment company to handle the packaging and distribution, ensuring the mailing was completed on time and within budget. The resulting boost in leads far exceeded the previous years.
• Due to the upcoming election, there has been an increase in political mailings. Candidates are sending out leaflets and pamphlets to persuade voters. This activity, sometimes including automated phone calls, aims to influence the electorate and drive them to the polls. Many people are receiving multiple pieces of campaign information each week leading up to election day.
• For the yearly fundraising, the non-profit organization utilized a sophisticated mailing campaign. They carefully segmented their donor base, tailoring their messages to different giving levels. This involved personalized letters, impact reports, and donation cards, boosting charitable giving. The success of this campaign demonstrated the importance of targeted communication.
• After the product launch, a follow-up mailing was sent to recent purchasers. This included thank-you notes and customer satisfaction surveys. This tactic aimed at reinforcing customer loyalty and gathering valuable feedback on the new product. This proactive communication resulted in a higher rate of positive reviews and repeat purchases.