Masculine-oriented

Masculine-oriented describes something that prioritizes, reflects, or is primarily focused on values, behaviors, interests, or perspectives typically associated with masculinity. It suggests a societal, cultural, or individual inclination towards traits traditionally considered masculine. This can manifest in various ways, from product design and marketing to social norms, career paths, and even artistic expression. It often implies a power dynamic or a centering of masculine experiences, potentially at the expense of feminine or gender-neutral perspectives. The term highlights a bias or preference, not necessarily a deliberate attempt to exclude.

Masculine-oriented meaning with examples

• The advertising campaign for the new truck was heavily masculine-oriented, featuring rugged landscapes, powerful engines, and images of lone men conquering the wilderness. The campaign aimed to appeal to a target demographic assumed to value these traditionally masculine ideals of strength, independence, and dominance.
• In some professional fields, a company culture can be perceived as masculine-oriented if it values long working hours, aggressive competition, and a stoic emotional display, which can make it challenging for individuals who prefer a different work-life balance to thrive.
• Historical accounts often showcase a masculine-oriented narrative of major events, focusing on the roles and achievements of male leaders and warriors, while often marginalizing or omitting the contributions of women and other marginalized groups.
• The sports equipment store was heavily masculine-oriented, stocking rows of hunting rifles, footballs, and baseball bats, while offering only a small section of athletic gear for women, indicating a disparity in product offerings geared to a specific demographic.