Men-focused

Describing an activity, product, service, or perspective that primarily centers on or caters to the interests, needs, and experiences of men. This emphasis may manifest in marketing, content creation, product design, or social initiatives, often prioritizing male-centric themes, values, or representation. It implies a deliberate targeting of a male audience or viewpoint, potentially excluding or marginalizing those outside of this demographic. This focus can range from entertainment and fashion to healthcare and career development.

Men-focused meaning with examples

• The new sports streaming service is deliberately men-focused, featuring extensive coverage of football, basketball, and baseball, alongside action movies and gaming content. Its marketing heavily features male athletes and focuses on themes of competition and camaraderie, clearly aiming for a predominantly male viewership. This leaves very limited content attractive to female viewership and interest.
• A men-focused clothing retailer's marketing campaign showcases rugged outdoor gear and sleek business suits, reflecting a specific understanding of male lifestyle and aspirations. The website lacks options with a broader appeal, focusing mainly on masculine silhouettes and colour palettes. The design aims to resonate with male consumers and drive sales, based on the core customer base.
• The forum is openly men-focused, creating a space for males to discuss specific health challenges and seek peer support without the perceived constraints of broader social contexts. The conversation is specifically tailored to male-related health concerns, such as prostate problems, leaving little representation of any topic concerning women’s health. The community is made up of mostly male members.
• The magazine, despite its stated inclusive aims, leans men-focused, with most articles centered on male achievements, male opinions, and masculine interests, which inadvertently alienates a considerable proportion of their readership. Articles such as “The Most Successful CEOs” show a clear bias, with very few examples of female entrepreneurs and CEOs mentioned, reinforcing the narrative.