Men-oriented

Adjective describing products, services, or societal concepts that are specifically designed to appeal to men, often reflecting traditional male preferences, interests, or behaviors. This term is often used in marketing, media, and discussions about gender perspectives, highlighting a tendency to prioritize male viewpoints and needs over others.

Men-oriented meaning with examples

• The men's magazine is highly men-oriented, offering advice on grooming, fitness, and fashion trends that specifically cater to male readers, reinforcing societal standards of masculinity and male identity.
• In advertising, the campaign was criticized for being overly men-oriented, focusing exclusively on how the product benefits men while ignoring women's perspectives and needs in the same category.
• The company’s new line of sports cars is designed with a men-oriented approach, featuring aggressive styling and high performance metrics that are traditionally associated with male consumers’ preferences.
• The television series was labeled as men-oriented due to its predominantly male cast and storylines that revolved around male friendships, careers, and hobbies, which left little room for female narratives.
• While the gym's equipment selection seemed men-oriented, the management was encouraged to diversify its marketing strategy to attract a broader, more inclusive clientele that includes women and non-binary individuals.