Millennial

A person reaching young adulthood in the early 21st century; generally considered to encompass those born between 1981 and 1996. Millennials are often characterized by their familiarity with digital technology, social media usage, a preference for experiences over material possessions, and an increasing importance placed on work-life balance. They've been shaped by the rise of the internet, globalization, economic shifts, and significant events such as the 9/11 terrorist attacks and the 2008 financial crisis. Their impact on society spans diverse areas, including consumer behavior, politics, and cultural trends. They are now entering their peak earning and spending years, leading to a significant effect on global economies.

Millennial meaning with examples

• The new marketing campaign targets millennials, focusing on their preferences for authentic branding and mobile-first experiences. This campaign hopes to leverage their strong influence through social media channels to increase its consumer base. Digital strategies that work for older generations aren't always effective for the young.
• Many millennials are choosing to delay traditional milestones like homeownership and marriage, opting instead for travel and further education. This shift is impacting societal norms and expectations, and influencing the economy and consumer behavior. Delayed gratification may prove to be a good trait for millennials.
• The political landscape has been profoundly shaped by millennial voters, who often express different priorities than older generations. Their strong views are increasingly influencing elections, leading to changes in how politicians communicate and frame policies and strategies. The millennials have a powerful voting bloc.
• Millennials are redefining the workplace, seeking jobs that offer purpose, flexibility, and opportunities for professional growth and development. Their impact on company culture and the nature of work will continue to be an influential factor in the labor market.
• The gig economy has exploded in popularity, which seems to be the trend for most millennials seeking flexible work arrangements, offering a variety of opportunities for freelancers, contract workers and entrepreneurs. Millennials seem to thrive on this concept.