Narrative-oriented

Relating to, emphasizing, or characterized by storytelling and the construction of narratives. This approach prioritizes the sequence of events, characters, and their interactions to convey meaning, evoke emotions, and engage the audience. It focuses on the 'why' and 'how' of a situation or subject matter, crafting a cohesive and compelling story rather than solely presenting facts or data. A narrative-oriented perspective considers the human element, exploring motivations, conflicts, and resolutions within a constructed framework. It often involves crafting a believable and engaging experience for the recipient to consume.

Narrative-oriented meaning with examples

• The museum curator took a narrative-oriented approach to the exhibit, framing each artifact within a larger story about the rise and fall of the empire. Instead of simply labeling objects, she used descriptive panels that wove tales of battles, political intrigue, and daily life, providing context and enhancing visitor understanding of the historical period. This narrative design, in turn, led to a deeper and more lasting engagement with the exhibit, allowing for a richer and more memorable experience.
• The author adopted a narrative-oriented style in their non-fiction book, choosing to interweave personal anecdotes and fictionalized scenes with historical analysis to illustrate key concepts. This created a more accessible and human-centered account of complex sociological issues. By presenting information through character driven interactions and compelling scenarios, the author aimed to capture the reader's imagination and promote empathy for different perspectives and cultures.
• The marketing team shifted to a narrative-oriented strategy, focusing on the customer journey and building brand loyalty through story-driven content. Instead of product-focused advertisements, they created short films and blog posts showcasing how their products improved real people’s lives. This fostered an emotional connection with potential consumers and built brand recognition, which subsequently converted more leads into sales and customer retention.
• The teacher incorporated narrative-oriented exercises into the history lesson by having the students act as historical figures, creating their own dialogues and analyzing events through role-playing. This approach made the material more relatable, allowing students to actively participate and engage with the complexities of the past. The strategy helped improve their understanding of historical nuances by encouraging critical thinking and different interpretations, ultimately making learning more effective and fun.
• The therapy session took a narrative-oriented turn as the therapist helped the client to reframe traumatic experiences as part of a larger story. Rather than dwelling on specific incidents, they explored how the client's past influenced their present life and identified alternative paths to self-understanding and coping mechanisms. This approach allows for the patient to examine past choices and their potential consequences in terms of growth and self-awareness.