Negotiate

To negotiate is to discuss and attempt to reach an agreement or compromise with another party or parties. It involves a process of communication, often involving proposals, counter-proposals, and concessions, aimed at resolving a dispute, arranging a deal, or reaching a mutual understanding. The goal is typically to secure terms favorable to all involved, although compromises are often necessary. Negotiation can apply to a wide range of situations, from business contracts and labor disputes to international treaties and personal relationships. Successful negotiation requires strong communication skills, strategic thinking, and the ability to understand and respond to the needs and perspectives of others. It also involves a degree of patience and resilience, as the process can be complex and time-consuming.

Negotiate meaning with examples

• The union and management are preparing to negotiate a new labor contract. Each side has its own set of priorities and objectives, and they expect tough negotiations. Key areas of contention include wage increases, benefits packages, and working conditions. The process is expected to be protracted and to require multiple meetings before a consensus is achieved or a potential agreement is reached to avoid a strike.
• The real estate agent helped the buyer and seller negotiate a price for the house. The initial asking price was much higher than the buyer's offer, and several rounds of offers and counter-offers were made. The agent acted as a facilitator, helping both parties understand each other's positions and come to a mutually acceptable price, including some repairs.
• Before launching their new product, the company had to negotiate distribution agreements with several major retailers. The retailers sought favourable payment terms and significant advertising commitments to showcase the product. After tense negotiations, the company secured deals with the key players, which involved adjustments on both sides, allowing for sales through all the desired avenues.
• After the accident, the insurance companies began to negotiate a settlement. The injured party's lawyer requested a larger settlement amount to cover all the damages incurred. It required a protracted period, but eventually, the insurance provider and the injured party came to terms. A settlement agreement was finally arranged that adequately compensated the client for medical expenses, lost wages, and pain and suffering.