Non-broadcast

Referring to media content or distribution methods that do not utilize traditional over-the-air television or radio broadcasting infrastructure. This encompasses a wide range of platforms, including online streaming services, podcasts, closed-circuit television, DVDs, Blu-rays, and direct-to-consumer digital distribution. Non-broadcast content typically reaches audiences via internet, physical media, or private networks, offering greater control over content dissemination, targeted advertising, and specialized programming. The term distinguishes this segment from mass-market broadcast media.

Non-broadcast meaning with examples

• The indie filmmaker chose a Non-broadcast distribution strategy, releasing his film directly on a streaming platform, bypassing traditional theatrical releases and television licensing. This allowed him to retain creative control and maximize his revenue potential through direct subscriptions. This also let him target a specific niche audience interested in independent cinema.
• Educational institutions are increasingly using Non-broadcast channels, such as recorded lectures uploaded to online learning platforms, to provide flexible and accessible educational resources to their students. These recorded materials are a valuable option for catching up in your education, and studying at times and at paces set by the students.
• Closed-circuit television, a Non-broadcast technology, ensures the safety of public spaces such as airports and railway stations. CCTV helps to prevent criminal activity in these areas and assists in investigations when crime does occur. Security personnel are also able to monitor the situation from a centralized command center.
• Musicians are now releasing music primarily through Non-broadcast mediums such as online music stores and streaming services, where listeners can have access to their music. They can manage their own distribution, directly engaging with their fanbase, and tailoring their music to their fanbase. This also gives them the ability to earn revenue without going through any other organization.
• Corporate communications often utilize Non-broadcast methods, like internal newsletters or company-wide video presentations distributed through intranet or email, to deliver specific messaging to employees. This is the best method to inform the staff on important company updates, policy changes, and to keep all the employees informed.