Referring to a product, service, or process that is not specifically tailored to the individual needs or preferences of a user or customer. It implies a standardized or generic approach, often involving mass production or a one-size-fits-all model. The emphasis is on a lack of personalization and the absence of modifications made to suit a particular requirement. Such items or services are typically readily available and intended for broad use across a general consumer base, contrasting with items that are designed or altered for a particular person or purpose.
Non-customized meaning with examples
- The hotel chain offered a non-customized breakfast buffet, featuring a standard selection of continental options and cooked items. Guests could select from a pre-defined set, but individual dietary requirements were not accommodated through alteration of the offerings. It was a convenient, readily available meal option for the broad range of guests staying there.
- Buying software, such as Microsoft Word, means you are buying non-customized software. There is the off-the-shelf availability where the program is loaded on every computer with the same interface, tool bars, and functions. There is no special tailoring to individual users, although users can customize aspects like font choices.
- A non-customized marketing strategy would involve using the same advertisements and promotional materials across various customer segments. There is no altering of the design, the message, or the medium of distribution. The intention is to cast a wide net and reach as many people as possible without specific targeting to various demographics or psychographics.
- When purchasing office furniture, one can often choose non-customized desks, chairs, and filing cabinets. They are often sold pre-assembled or with standardized assembly instructions, with a variety of sizes, colors, and configurations, and often, without any alterations to the products to fit the purchaser's workspace.