Non-ethnographic
Referring to research or analysis that does not employ ethnographic methods. Ethnographic research involves direct observation, participant interaction, and in-depth interviews within a specific cultural or social group to understand their behaviors, beliefs, and practices. non-ethnographic approaches, conversely, may use quantitative data, surveys, literature reviews, experimental studies, or other methods that do not require immersive engagement with a particular culture. They prioritize different forms of data gathering and analysis, focusing on numerical patterns, generalizable trends, or theoretical frameworks distinct from the cultural context.
Non-ethnographic meaning with examples
- The study utilized a large-scale survey of consumer behavior, making it a non-ethnographic investigation. Researchers collected data on purchasing habits, preferences, and brand loyalty across various demographics to identify trends in the market. These findings differed greatly from ethnographically derived insights, which might involve shadowing consumers in stores.
- Instead of observing daily life within the community, the research employed statistical analysis of census data to assess poverty levels. This non-ethnographic method allowed for the examination of broad socioeconomic trends across a large population, contrasting the in-depth but localized understanding offered by ethnography.
- To understand the impact of a new policy, the researchers conducted a controlled experiment involving two groups: one exposed to the policy and the other serving as a control. This non-ethnographic experimental design, unlike the qualitative nature of ethnography, used quantitative data to evaluate its effectiveness.
- The literature review examined existing research on the topic, synthesizing previous studies and identifying gaps in the existing body of knowledge. This non-ethnographic method was selected instead of observing social interactions, allowing the authors to build on existing knowledge.
