Non-interactivity

Non-interactivity refers to a state or characteristic where there is an absence of reciprocal action or communication between entities, particularly between a user and a system or within a system itself. This implies a lack of real-time responsiveness, user input influencing output dynamically, or any form of bi-directional exchange. The outcome is static, pre-determined or delivered in a fixed sequence. It can apply to various domains, from software and media to human interactions, defining systems or environments that prioritize a one-way flow of information or control. A system exhibiting non-interactivity provides a predetermined output without user influence.

Non-interactivity meaning with examples

• The documentary film provided a non-interactive experience; viewers passively observed the content without the ability to pause, rewind, or choose different narratives. Its linear structure exemplifies this, presenting information in a specific order with no room for audience participation or branching storylines. It's designed to be watched, not engaged with, leaving the viewer solely as a passive observer of the unfolding events.
• A pre-recorded audio message played on a telephone answering machine is a perfect example of non-interactivity. The caller hears a set message without the possibility of giving input or interrupting. The machine plays back the same message to anyone who calls. The machine offers no opportunity for any interaction, merely delivering the same fixed message to every caller, every time.
• Early print books provided a non-interactive learning experience; the reader could only consume the text and illustrations without immediate opportunity for feedback, questions, or experimentation. The absence of features such as embedded links or interactive elements means there is no method for the reader to have a role in how the text is presented or shaped.
• A simple static webpage with no buttons or forms and displaying only pre-written text exhibits non-interactivity. Users can only read the content with no possibilities to search or give any type of feedback. Navigation is one-way, and its unchanging nature and pre-defined elements are indications of non-interactive design, a passive content display.
• In traditional broadcast television, programming represents a non-interactive media experience. The audience observes shows at a predetermined time with no control over the content or how it is presented (outside of changing the channel). No feedback channel is built in to allow for real time changes that are caused by audience participation or reactions.