Non-quantitative

The term 'non-quantitative' describes information, analysis, or methods that do not primarily rely on numerical data, measurements, or statistical analysis. It encompasses approaches that focus on qualitative aspects, descriptive observations, subjective assessments, and contextual understanding. non-quantitative research explores concepts, experiences, and relationships in a way that goes beyond simply counting or measuring. It emphasizes understanding the 'why' and 'how' of phenomena rather than solely focusing on the 'how much.' This approach values richness of detail, depth of insight, and the interpretation of meanings.

Non-quantitative meaning with examples

• In a non-quantitative study on customer satisfaction, researchers might conduct in-depth interviews with customers to understand their experiences and perceptions. They analyze themes and patterns in the responses rather than relying on numerical ratings. This method helps to provide a deeper understanding of the emotional and contextual elements surrounding the customer experience, identifying nuanced aspects of their interactions.
• A historian using non-quantitative methods will often analyze primary source documents like letters and diaries. This helps them grasp the cultural attitudes, social context, and personal experiences of individuals from the past. By carefully reading and interpreting textual and visual evidence, they derive meaning and context surrounding the historical events.
• Qualitative assessments within a non-quantitative framework may analyze observational data of animal behavior. The process involves detailed descriptions, categorized observations, and interpretations rather than focusing on specific quantifiable actions, frequencies, or durations.
• The literary analysis of a poem often uses non-quantitative techniques to explain figurative language, metaphors, themes, and symbolic representations. The interpreter doesn't quantify elements within the writing but analyzes the meaning conveyed through the author's linguistic choices.
• In social sciences, non-quantitative research might explore the effects of a new social program through focus groups. Researchers would analyze the narratives and discussions amongst participants, and interpret the impact of the program based on the group interactions, opinions and observations.