Non-viewer

A 'non-viewer' is an individual who does not regularly watch, observe, or consume visual media, typically television, movies, streaming services, or other forms of recorded or live visual content. This term often implies a conscious choice or preference against engaging with such media, possibly due to time constraints, personal philosophy, disinterest, or alternative forms of entertainment. The degree of 'non-viewership' can vary, ranging from complete avoidance to infrequent and selective viewing. Non-viewers might actively choose other forms of media consumption such as reading books, listening to podcasts, or engaging in outdoor activities instead.

Non-viewer meaning with examples

• Despite the latest series dominating social media, Sarah proudly identifies as a non-viewer. She spends her evenings immersed in books, finding more fulfilling entertainment in the written word and fostering her imagination. She considers the time spent watching television a waste when she could be learning new things or pursuing her hobbies.
• The marketing campaign targeted non-viewers, understanding they wouldn't be reached by traditional television advertisements. Instead, they focused on online platforms and print media, recognizing that individuals who don't watch TV consume news and information from different sources.
• A survey revealed that many parents are becoming non-viewers, seeking to limit their exposure to media content and set a positive example for their children. They prioritize family time, interactive play, and educational activities over passive screen time, creating a different environment.
• During discussions about current events, the non-viewer felt disconnected as references to television shows and movies went over their head. They often lacked shared context with others who consumed visual media regularly, finding the lack of knowledge isolating at times.
• The film club offered a space for non-viewers to engage with visual media on their own terms, offering in-depth discussions, independent film screenings, and a focus on artistic merit over superficial entertainment. This offered a new perspective on visual arts that they wouldn't experience in normal settings.