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On-ground

The term 'on-ground' describes something that is situated or taking place directly on the surface of the earth, physically present at a specific location, or actively implemented or operational in a practical, tangible sense. It can also refer to a state of being grounded, as in a physical object resting on the ground or a person's feet being on the ground. The term often implies immediacy, practicality, and real-world application as opposed to theoretical or abstract concepts. It can be used in diverse contexts, including aviation, business, military, and general situations.

On-ground meaning with examples

  • Due to the severe weather, all flights are currently on-ground. Passengers are waiting at the airport for the conditions to improve, unsure when the planes will be able to safely take off. Airline staff are working hard to communicate updates. The pilots are ready when flying conditions can safely resume. This situation is frustrating travelers who have time-sensitive travel arrangements.
  • The company's new marketing strategy requires a strong on-ground presence. Sales representatives will be going door to door to talk to potential customers, and conduct market research with a series of focus groups. We are implementing a comprehensive advertising campaign to reach a local market. We are optimistic this approach will boost local sales. This effort complements the online advertising initiatives.
  • The soldiers received an on-ground briefing before the mission. Each soldier received a detailed plan of the site, with information about expected resistance. The briefing covered the current risks in the environment, escape routes, and communication protocols. Intelligence about potential threats was also presented. This hands-on preparation was crucial to mission success.
  • The investigation required on-ground observations. Detectives interviewed witnesses and analyzed the crime scene firsthand to gather crucial information about the incident. Forensic teams were on hand to record and collect samples for analysis, as part of the investigative process. Their physical presence was necessary. This hands-on approach was critical for solving the case.
  • The event was a significant on-ground achievement for the organization. The organizers, staff, and volunteers prepared an excellent event, with impressive participation numbers. Local vendors are also extremely happy with the event. Many participants have expressed their satisfaction with the event and are hoping the event is repeated next year.

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