On-trend

Describing something that is currently fashionable, popular, or in accordance with the prevailing aesthetic preferences of a particular time or group. This can apply to fashion, design, lifestyle, technology, or any other area where tastes and styles evolve. Being 'on-trend' implies an awareness of current trends and a willingness to embrace them. It often involves incorporating elements that are considered cutting-edge, stylish, or contemporary into one's personal style, products, or services. The term suggests relevance to a contemporary audience and an understanding of the present cultural climate. A piece of clothing or a gadget can be described as on-trend, the same way as an on-trend restaurant, or an on-trend hair cut is understood.

On-trend meaning with examples

• The boutique's window display featured an array of on-trend floral dresses and minimalist sandals, instantly attracting passersby. The store owner understands current fashion and curates her selection to appeal to trend-conscious customers, ensuring everything feels contemporary and appealing.
• Their new app's clean interface, voice-control integration, and focus on personalized recommendations make it an on-trend solution for users wanting the latest technology. It follows the latest design principles, offering a seamless and user-friendly experience, appealing to modern users' expectations.
• The restaurant's menu, showcasing locally-sourced ingredients, vegan options, and innovative flavor combinations, is perfectly on-trend with current dining preferences. The innovative dishes attract a young audience and a diverse clientele who appreciate healthy and sustainable choices.
• Her interior design choices, including a blend of mid-century modern furniture and natural textures, create an on-trend living space. Following current trends, she combines styles that are both stylish and comfortable, showing a high level of understanding of design.
• The marketing campaign for the new energy drink, incorporating augmented reality filters, influencer endorsements, and short-form video content, is on-trend with current digital marketing strategies. It successfully engages its target audience and reflects current marketing trends, creating a buzz.