One-off

A 'one-off' describes something that is done, made, or that happens only once and is not repeated. It emphasizes uniqueness, irregularity, and a lack of repetition. This term can apply to events, products, projects, or any instance where something occurs in isolation. Often, a one-off is created specifically for a particular purpose or occasion, setting it apart from mass-produced or recurring items or actions. The significance of a one-off lies in its singular nature, its value often deriving from its rarity or the special circumstances surrounding its creation or occurrence.

One-off meaning with examples

• The artist created a 'one-off' sculpture for the exhibition, a piece that will never be replicated. It was a labor of love, a unique exploration of form and texture, and the public were eager to see this singular piece. The auction price was also a 'one-off' for the artist with the single piece selling for well beyond previous sales.
• The company decided to run a 'one-off' marketing campaign to test a new advertising strategy, gauging the response before committing to a larger rollout. It was a unique chance to gather data about the customer's response. The 'one-off' campaign provided valuable insights into consumer behavior, helping to refine their overall marketing efforts.
• They organized a 'one-off' charity concert to raise funds for a local disaster relief effort. This 'one-off' show drew a large crowd, demonstrating the community's support. The concert featured a star-studded line up, and was a 'one-off' performance that contributed significantly to the cause.
• The engineering team designed a 'one-off' prototype for a new machine, intended solely for evaluating its potential performance and identifying improvements. The creation of this 'one-off' prototype was a vital step in the design process, and was then adapted in to several models and types of the design.