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Opinion-maker

An opinion-maker is an individual or entity whose views and pronouncements significantly influence the opinions and beliefs of others, particularly within a specific community, society, or field. They shape public discourse, setting agendas, and framing debates. This influence can stem from expertise, authority, visibility, or perceived credibility. Opinion-makers frequently utilize various media, including traditional news outlets, social media platforms, and public speaking engagements, to disseminate their perspectives and sway public sentiment. They may be journalists, politicians, academics, celebrities, thought leaders, or even ordinary citizens with a strong online presence and devoted following.

Opinion-maker meaning with examples

  • The influential columnist's article, a powerful piece on economic reform, quickly became a talking point. His analysis, meticulously researched and sharply written, shaped the debate in financial circles, making him a key opinion-maker. Readers and policymakers cited his work, proving his impact in forming viewpoints on fiscal strategy. His strong opinions influenced public discussion.
  • On social media, the popular influencer, known for her tech reviews, gained immense popularity. Her reviews are considered by many to be a trustworthy and authoritative source for information on emerging gadgets. Due to her dedicated followers, her product recommendations significantly impact consumer purchasing decisions and established her as a true opinion-maker in the tech industry.
  • The political commentator’s nightly show on television drew millions of viewers, offering insightful analyses of current events and policy debates. Through their broadcasts and guest interviews, they provided valuable insights, guiding the public's understanding and perspective. As a result, they have become an essential opinion-maker on national and global affairs, impacting elections.
  • Academic researchers often become opinion-makers through their groundbreaking studies and expert commentary. A professor specializing in climate change, for example, frequently gives presentations and issues press releases to influence climate change policy. Such actions influence public discourse, shaping the political landscape and advancing climate action across global communities, in general.

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