Outsider-oriented

Describing a perspective, product, or approach that is primarily designed to appeal to, cater to, or consider the needs, interests, and experiences of individuals or groups considered outside a dominant social, cultural, or economic mainstream. It prioritizes those who may be marginalized, underrepresented, or not typically the primary target audience. This contrasts with an insider-oriented approach, which centers on established norms and those within a defined group. The focus is often on inclusivity and addressing the specific challenges and perspectives of external audiences.

Outsider-oriented meaning with examples

• The marketing campaign for the new gaming console was decidedly outsider-oriented, featuring diverse characters, accessible gameplay, and a strong emphasis on community building rather than solely showcasing high-end graphics and technical specs, attracting a wider audience. The emphasis on diversity of representation and accessibility helped create a new marketing angle.
• The artist's work, often considered outsider-oriented, challenged traditional gallery conventions, and featured themes of social injustice. This allowed it to connect more intimately with communities often left out of mainstream art discussions, creating a profound impact in the world and providing an avenue of expression.
• The university's scholarship program was strategically designed to be outsider-oriented, with specific outreach and application assistance provided to students from low-income backgrounds, encouraging accessibility and equal opportunity in education.
• Many tech companies, when developing their initial products, took on an outsider-oriented methodology to allow them to take in all opinions, from diverse backgrounds, ultimately making their project all the more unique. They were able to create new trends by staying true to their mission.
• The non-profit organization adopted an outsider-oriented fundraising strategy, focusing on grassroots campaigns and partnerships with smaller, community-based organizations rather than relying solely on large corporate donors, garnering more attention from the local population.