Over-saturating

Over-saturating refers to the act of exposing something to a quantity or concentration of a substance, resource, or stimulus that exceeds its capacity to absorb, process, or effectively utilize it. This often leads to a diminished effect, inefficiency, or negative consequences. It implies a state of being overwhelmed, exceeding the optimal level, or experiencing a surplus that becomes counterproductive. The over-saturating can apply to both tangible and intangible things, such as liquids, information, and marketing campaigns. It emphasizes the point where more of something becomes harmful, wasteful, or ineffective.

Over-saturating meaning with examples

• The market became over-saturated with generic energy drinks, causing consumer interest to wane and profits to plummet for all brands. Companies are now trying to reduce the variety on shelves.
• After over-saturating the sponge with water, it couldn't absorb any more, and the excess dripped everywhere. This makes cleaning the spill more difficult.
• The news cycle can over-saturating audiences with information about the same event. This causes the audience to lose interest and start ignoring news about the event.
• Over-saturating a soil sample with fertilizer actually hindered the plant's growth, as the roots couldn't handle the excessive nutrient load, and killed the plant.
• The constant barrage of ads on social media eventually over-saturated users, leading to ad blindness and users starting to block them or abandon the platform altogether.