Own-brand

An 'own-brand' product is a good or service produced and sold by a retailer under its own label or brand name, rather than a manufacturer's established brand. Often, these products are designed to offer a more affordable alternative to branded goods while still maintaining a competitive level of quality. The retailer has control over the product's design, ingredients, and pricing, enabling them to build brand loyalty and increase profit margins. own-brand products are increasingly common across a wide range of categories, including food, beverages, household goods, and clothing.

Own-brand meaning with examples

• The supermarket chain heavily promoted its own-brand breakfast cereal, advertising its competitive pricing and comparable nutritional value to the leading national brand. Customers appreciated the cost savings, leading to strong sales and expanded shelf space for the own-brand products. This strategy helped the supermarket establish itself as a value-driven shopping destination, solidifying customer loyalty and further increasing the appeal of its own-brand offerings.
• Before launching a new clothing line, the department store meticulously designed its own-brand denim jeans. Market research indicated customer desire for stylish, durable jeans at a mid-range price point. This own-brand initiative allowed them to offer a unique product, compete with fast fashion brands, and build a dedicated customer base centered around its own unique brand identity, further contributing to their overall store appeal.
• The online retailer saw an opportunity to offer its own-brand electronics, such as headphones and chargers. By sourcing directly from manufacturers, the retailer could significantly reduce production costs and offer competitive prices to consumers. Their marketing strategy focused on highlighting the quality and reliability of their own-brand products, building a strong customer perception of value while expanding its range of services.
• To compete with established coffee shops, the grocery store decided to introduce its own-brand coffee beans. They sourced high-quality beans and offered a variety of roasts, catering to diverse customer preferences. This move allowed them to offer a premium product at a lower price, encouraging customers to add more to their shopping baskets, therefore increasing overall sales and profitability. The own-brand option was further supported by in-store coffee sampling programs.