A paste-up refers to the physical arrangement and assembly of graphic elements, such as text, images, and illustrations, onto a layout board, or the act of creating such an arrangement. Historically, it was a crucial step in the pre-digital design process, particularly in print media, where designers would meticulously position and adhere these elements using adhesive and cutting tools to create a complete master artwork for reproduction. The process involved precise measurements, alignment, and the use of various graphic arts tools like X-Acto knives, T-squares, and adhesive applicators. The goal was to produce a camera-ready artwork, or a final artwork ready to be photographed for printing. While digital design has largely replaced paste-ups, the term can still apply to analog craft practices and sometimes even the iterative process of assembling elements visually, like in some modern digital design workflows. It is a direct term for creating a mock up to be turned into a product. A paste-up may include design work with different fonts, color palettes, and arrangement strategies.
COLLAGE
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