Personalisation

Personalisation refers to the tailoring of products, services, content, or experiences to meet the specific needs and preferences of an individual or a group. It involves leveraging data, technology, and user insights to create a more relevant and engaging interaction. This can encompass customising interfaces, recommending products, adjusting content, or offering bespoke services. The aim is to enhance user satisfaction, increase engagement, and foster loyalty by providing a more individualised and targeted experience. It's a key strategy in modern business, particularly in digital environments, striving to move away from a one-size-fits-all approach.

Personalisation meaning with examples

• Netflix uses Personalisation to recommend shows and movies based on your viewing history, offering a custom-tailored entertainment experience. This algorithm considers your watched genres, ratings, and even the time of day you stream, providing highly relevant suggestions that keep you engaged.
• An e-commerce website employs Personalisation by displaying products based on a user's browsing history and past purchases. Targeted ads and promotions are also displayed. This strategy increases the likelihood of conversion, leading to higher sales by showing the customer items they're most likely to want.
• A fitness app uses Personalisation, creating workout plans adapted to your fitness level, goals, and available equipment. The app monitors your progress, making real-time adjustments and providing motivational messages tailored to your individual needs.
• A news website implements personalisation. The website allows users to customize their feed to show articles from the topics and sources of their choosing. It prioritizes information based on previous interactions, resulting in a news feed that is uniquely tailored to each reader.