Pingback

A 'pingback' is a web-based notification system enabling websites to communicate with each other. It allows a website owner to automatically inform another site when they've linked to a specific page on the latter. When a link is detected, the linking website sends a pingback request, which, if accepted by the receiving site, displays a notification, often as a comment or trackback. This verifies that the link exists and provides a degree of interaction between two interconnected online entities. Pingbacks assist with SEO, indicating link popularity and web-of-influence to search engines, promoting more content sharing, awareness and driving traffic between the two entities.

Pingback meaning with examples

• Jane, blogging about sustainable living, included a link to a climate change article. Her blog then automatically sent a pingback to the climate change website. The climate change site, upon receiving the pingback, displayed a notification letting them know about Jane's article and its connection to their resources which would lead to additional exposure.
• A tech blog published a review of a new smartphone, linking to the manufacturer's official product page. Upon posting the article, the blog software transmitted a pingback to the manufacturer's site. The manufacturer's site, if configured to receive pingbacks, displayed a notification on the product page about the blog review.
• John wrote a blog post responding to an article on a prominent news website. His website sent a pingback to the news site informing them of his commentary. The news site could then choose to display a comment, trackback, or a link to John's article, enhancing engagement with their audience or to broaden their reach.
• Sarah curated a list of online resources and linked a specific blog post. Her system automatically generated and sent a pingback to notify the other website. This allows the referenced website to monitor backlinks and to acknowledge the content related on their website, helping to spread awareness.