Platform-exclusive

Platform-exclusive refers to content, typically software or media (like video games), designed to function solely on a specific computing platform, be it a console, operating system, or online service. This restriction limits availability to users of that particular platform, often as a marketing strategy to boost its appeal and sales by attracting a dedicated user base. The exclusivity can range from a temporary window to permanent confinement to the designated system. The intention is to incentivize platform adoption.

Platform-exclusive meaning with examples

• The highly anticipated role-playing game is a platform-exclusive for the PlayStation 5. This means PC and Xbox users won't be able to play it, at least initially, driving console sales. It's designed specifically to leverage PS5's capabilities, offering a unique experience unavailable elsewhere.
• Netflix's 'Stranger Things' was initially a platform-exclusive show, designed only to be streamed through their service. This strategy helped attract and retain subscribers to Netflix and boosted its market value over time. It capitalized on audience's interest and made the streaming service more desirable.
• Many mobile games are platform-exclusive, released on iOS or Android, but not both. This practice is often used to exploit the advantages of specific mobile systems, targeting dedicated groups. The development of these specific games is tailored to each platform's hardware capabilities.
• The virtual reality experience, 'Echoes of the Void', is platform-exclusive to the Oculus Rift. Players must own that headset to play the game. This drives the user base to buy the Oculus Rift, and it encourages them to create their own VR platform.
• Microsoft's 'Halo' series was once a platform-exclusive title for Xbox consoles. It helped define Xbox and encourage players to purchase it, increasing the console's popularity. The exclusive content acted as a cornerstone for that specific platform.