A pre-sale refers to the selling of goods, services, or tickets before they are officially available to the general public. This often involves a limited quantity or duration, offering early access to potential buyers, often at a discounted price or with exclusive perks. Pre-sales are common in entertainment (concerts, movies), real estate, consumer electronics, and crowdfunding campaigns. The primary goal is to generate initial interest, gauge demand, and secure funding or sales before the official launch. Pre-sales are typically targeted at loyal customers, members, or those who sign up for early notifications.
Pre-sale meaning with examples
- The band announced a pre-sale for their upcoming concert tour. Fans who registered for the mailing list received a special code for early access to tickets, bypassing the general public sale. This pre-sale allowed the band to assess the initial demand and manage ticket distribution efficiently, building anticipation for the tour's official launch.
- A developer launched a pre-sale for a new apartment complex. Investors and interested buyers were invited to purchase units at a discounted rate before construction was completed and before the official sales opening. This pre-sale helped secure funding for the project and generated early interest in the property.
- The latest smartphone model was offered in a pre-sale online. Consumers could pre-order the phone before its release date and were guaranteed to receive it on launch day. The pre-sale period was limited, offering a chance to get the device, and generated significant buzz.
- A crowdfunding campaign for a new board game included a pre-sale option. Backers who pledged during the pre-sale period received exclusive rewards, such as signed rulebooks, early access to prototypes, and their name listed in the game's credits. This helped the campaign reach its funding goal.