Pre-visualization

Pre-visualization, often shortened to "pre-viz," is a crucial stage in the creative process where a creator mentally imagines, plans, and conceptualizes the future appearance, functionality, or overall effect of a project before its actual execution. It involves forming a clear, detailed mental picture of the intended outcome. In fields like filmmaking, architecture, and game development, Pre-visualization helps identify potential problems, refine artistic vision, and streamline production by providing a blueprint to follow. It encompasses various techniques, ranging from simple sketches and storyboards to detailed animatics and 3D models, enabling the visualization of complex concepts and anticipating challenges. This foresight allows for more efficient resource allocation, creative adjustments, and ultimately, the successful realization of the final project. It is a powerful tool for creative decision-making and risk management.

Pre-visualization meaning with examples

• For the film's climactic battle scene, the director used extensive Pre-visualization, creating rough animatics to map out the camera angles, character movements, and special effects. This allowed the team to identify potential logistical challenges and visualize the intensity before filming, resulting in efficient on-set production and reduced waste.
• The architect's Pre-visualization of the proposed building included a detailed 3D model that allowed the clients to 'walk through' the space virtually. They were able to experience the natural light, views, and layout, providing crucial feedback and preventing costly changes during the construction phase.
• In game development, the level designers used Pre-visualization software to build a virtual prototype of a new level, allowing them to test the gameplay mechanics and environmental interactions. This streamlined the development process, making the design more efficient.
• Before painting her mural, the artist created multiple pre-visualizations, using digital tools to experiment with color palettes and composition. These iterations helped her find the most evocative combination and prevented missteps during the application of paint onto the wall.
• The marketing team employed Pre-visualization techniques by creating storyboards to visualise a new advert. This was essential for refining the script, selecting scenes, and communicating their concept to the client with the use of drawings and diagrams.