Prestige-conscious

Prestige-conscious describes an individual, group, or society that is highly concerned with attaining and maintaining a high social standing, reputation, and respect within their community or amongst their peers. This often manifests as a strong desire for recognition, admiration, and the acquisition of status symbols, which are material possessions or achievements believed to indicate importance or success. A prestige-conscious person might prioritize appearances, belonging to exclusive circles, and engaging in activities perceived as high-status. They are driven by the pursuit of social validation and often make decisions heavily influenced by how they are perceived by others.

Prestige-conscious meaning with examples

• The newly-minted millionaire, despite his humble origins, was incredibly prestige-conscious, buying a mansion in an exclusive neighborhood and driving a fleet of luxury cars. He constantly sought validation from his wealthy peers, even if it meant feigning interest in polo or yachting.
• In this small town, social circles were tightly knit, and the residents were notoriously prestige-conscious. The annual garden party determined who was 'in' and who was 'out,' leading to fierce competition for the best decorations and the most prestigious guests.
• Fashion houses heavily target the prestige-conscious consumer, marketing expensive, limited-edition items as exclusive symbols of wealth and taste, encouraging purchases based on aspiration more than necessity.
• The ambitious politician was exceedingly prestige-conscious, carefully curating her public image and striving to be seen at the most important events, hoping to garner the support and respect necessary for a successful campaign.