Pretend-masculine

Pretend-masculine describes a performance or adoption of traits, behaviors, or aesthetics typically associated with traditional masculinity, often without genuine embodiment or sincere intent. This can involve exaggerated displays of strength, aggression, stoicism, or interests often linked to male stereotypes, sometimes used for social positioning, humor, or to conform to societal expectations. The act typically lacks an authentic integration of the perceived masculine characteristics and is frequently recognizable as an imitation or pose, often emphasizing surface-level appearances over intrinsic alignment.

Pretend-masculine meaning with examples

• During the poker night, Mark’s boastful demeanor and constant talk about 'winning' felt like a calculated act. He was so obviously posturing, bragging about things he barely understood, that his friends exchanged knowing glances. It was clear he was attempting a 'pretend-masculine' display to seem dominant within their group, despite lacking any real confidence.
• Sarah observed her coworker's attempts to join the sports-related office conversations. He spoke in clichés and attempted to make crude jokes about the game, which seemed a clear strategy to be considered as part of the ‘masculine boys club’. His 'pretend-masculine' approach felt forced and, consequently, failed to resonate authentically with those around him.
• The comedian's persona on stage was built around parodies of hyper-masculine behavior. He would play a tough guy, but it was obvious to the audience. He was making fun of the tropes of traditional masculinity. His exaggerated posturing and absurd pronouncements, used for humor, relied on the audience recognizing the 'pretend-masculine' character he created.
• In the social scene, some men felt compelled to show that they are 'manly' by expressing a lack of emotion. It was a display of stoicism, with no true inner emotional control. This often came off as contrived and lacking real substance. The facade of invulnerability, being another example of 'pretend-masculine' traits.
• The ad campaign for the energy drink featured a rugged, outdoorsy man doing physically demanding activities. This portrayal aimed to tap into the 'pretend-masculine' archetype; they used this marketing ploy to make their product appealing to men. This manufactured image was sold to the public to boost sales and brand awareness.