Product-oriented

Product-oriented describes a business philosophy or strategy where the primary focus is on the characteristics, quality, and features of the product itself, rather than directly on customer needs or desires. Companies with this approach often prioritize efficient production, innovation in product design, and cost-effectiveness in manufacturing. Marketing efforts typically center around showcasing product benefits and technical specifications, assuming that a superior product will naturally attract customers. The success of a product-oriented firm relies on the belief that a well-made product will sell itself, often overlooking comprehensive market research and customer feedback.

Product-oriented meaning with examples

• Historically, many technology companies, like early Apple, were considered product-oriented. They poured resources into creating innovative hardware, assuming that cutting-edge technology would be its own marketing. This approach often resulted in technically superior devices, although they sometimes struggled to resonate with a broad audience until later marketing became client focused.
• A car manufacturer with a strong product-oriented stance may invest heavily in engine performance and aesthetic design, potentially to the detriment of features like fuel efficiency or user-friendly infotainment systems. Their marketing will prominently feature horsepower and design, not necessarily focus on how the car fits the buyer's daily needs.
• In the realm of software development, a product-oriented approach might involve prioritizing new features and advanced functionalities over usability and a seamless user experience. They build the most advanced product first and add client consideration second. This strategy could potentially alienate users if the product becomes overly complex or difficult to navigate.
• Small artisan businesses, focused on a product they are proud of can find themselves in the product-oriented market. They build a great product first, believing its quality will attract clients. These businesses must supplement this with customer centric actions if they want to grow and compete with larger businesses.