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Ratioed

In the context of online social media, 'ratioed' (past tense of 'ratio') refers to a situation where a reply or post receives significantly more negative interactions (e.g., dislikes, critical comments, or negative replies) than positive ones (e.g., likes or positive comments). This disproportionate negative engagement often indicates widespread disagreement, criticism, or mockery of the original content. The ratio of negative to positive reactions serves as a metric to gauge the public's sentiment and the perceived quality of the original message. Being ratioed is generally seen as an indicator of a failed or unpopular opinion, statement, or action, causing the creator to often quickly delete the content. The term is mainly used on platforms like Twitter, Reddit and others that feature public like/dislike interactions.

Ratioed meaning with examples

  • The politician posted a controversial statement about tax reform. Almost immediately, the comment section exploded with angry replies and a barrage of negative reactions. It quickly became evident that the politician had been ratioed, as the dislikes vastly outnumbered the likes. The public's response clearly indicated disapproval of the policy proposal, causing them to delete the content.
  • A celebrity shared their opinion on a sensitive social issue, and while their followers usually shower them with praise, this time, they were met with a harsh backlash. People from all walks of life were posting replies criticizing the celebrity's lack of understanding. Soon, their post was thoroughly ratioed with hundreds of angry comments compared to a handful of positive ones. They deleted the post after seeing the negative response.
  • An online influencer promoted a product that many believed was misleading or overpriced. The comments section quickly filled up with negative reactions from skeptical and outraged consumers. Users were pointing out flaws and leaving comparative analysis highlighting why the product was inferior. Because of this, their post was ratioed, reflecting widespread dissatisfaction and revealing the campaign as a failure.
  • During a heated debate on a forum, one user made a particularly offensive statement. The community swiftly condemned the comment, generating a flood of critical replies and downvotes. The ratio of negative to positive engagement quickly turned lopsided, making it clear the user had been ratioed. The moderator ultimately deleted the comment and gave the user a warning.
  • A company tweeted an advertisement that many found to be tone-deaf and out of touch with current events. The response was immediate and severe: The post was ratioed. A wave of sarcastic comments and mockery flooded the reply section, forcing the marketing team to quickly remove the ad and issue an apology to the public.

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