Re-airing

Re-airing, as a verb and noun, refers to the act of broadcasting or showing a program, film, or other media content again, after its initial release. This includes both live broadcasts and pre-recorded materials, typically on television or radio, but can also encompass online platforms. It implies a repetition of the original airing, often scheduled for viewers who missed it the first time, or for audiences interested in a repeat viewing. This can be for educational purposes, due to popular demand, contractual obligations, or to re-monetize the content.

Re-airing meaning with examples

• The network announced it would be re-airing the popular sitcom 'Friends' every weekday afternoon, catering to a new generation of viewers and nostalgic fans. The re-airing garnered significant ratings, demonstrating the enduring appeal of the show and providing a steady stream of advertising revenue. This strategy allowed the network to boost viewership during a traditionally low-traffic time slot.
• Due to overwhelming public response, the documentary about climate change was re-airing on the public broadcasting channel. The original broadcast generated substantial discussion, and people were eager to re-watch the special. The re-airing included a panel discussion after the show to engage viewers.
• Because of a technical malfunction during the live broadcast, the news channel had to consider re-airing the entire segment during prime time to give the full report. The decision was made to replay the report due to the gravity of the initial broadcast. The re-airing allowed the audience to witness the whole event.
• Many classic movies are being re-airing on streaming services to introduce them to a new, digital-savvy audience. The re-airing allows older shows and films to find new life by providing a fresh viewing opportunity to people who couldn't see them when first released. A re-airing can boost the value of the initial release.
• The radio station decided to re-air classic rock concerts from the 70's and 80's. This drew significant listeners, and the demand for re-airing the content rose. The re-airing provided great engagement to the station's older demographic and a reason to stay tuned.