Re-channelling

Re-channelling refers to the act of redirecting energy, resources, or focus towards a new purpose or outlet. It involves taking something previously utilized for one objective and adapting it for an alternative or revised goal. This may involve a shift in mindset, practice or approach. It can also signify the process of modifying or re-designating something's purpose, often from its original or existing application. It also commonly denotes a redirection of funds, resources, or attention. This can be done to improve efficiency, address emerging needs, or achieve different results than were originally possible.

Re-channelling meaning with examples

• The company decided to **re-channel** its marketing budget away from traditional advertising and towards digital platforms, seeking a more targeted and cost-effective approach. They knew the old ways weren't working so the shift of resources was needed to improve sales. They needed to improve their return on investment.
• After the project faced budget cuts, the team was forced to **re-channel** its research efforts, focusing on the most critical aspects and postponing less urgent ones. This meant they cut all expenses that did not serve their most important function of completing their work, and keeping the business alive.
• The therapist helped the patient learn to **re-channel** their negative emotions, such as anger and anxiety, into more constructive activities like exercise or creative expression. The patient would now have a more positive outlet for feelings that can be damaging if not kept in check.
• Following the change in leadership, the organization announced plans to **re-channel** its philanthropic efforts, concentrating on educational initiatives rather than their prior environmental focus. This was done to fulfill the vision the new leader brought.
• The artist found that she could **re-channel** the grief she felt after losing a loved one into her painting, creating powerful and emotive works of art. The loss was still painful but now served to give her the ability to create art that showed her feelings.
• With the closure of several traditional brick-and-mortar stores, the company decided to **re-channel** some of its financial assets into growing its online retail presence. This meant some of the old stores that were losing money got closed.
• The athlete, sidelined by injury, chose to **re-channel** his competitive drive into coaching, helping younger players develop their skills. This was an intelligent way to make use of his expertise in sport, instead of getting too down.
• Due to changing consumer demands, the food company decided to **re-channel** their research and development funds into plant-based alternative foods. This was done to stay with the times and the consumers' buying habits.
• To ensure the success of the project, the team had to **re-channel** their individual ideas into one, collaborative vision and approach. They saw the best chance of finishing the job would be with cohesion, not individual effort.
• The city government was able to **re-channel** some of its tax revenues to support social programs after seeing the results of an independent audit.
• The musician chose to **re-channel** his experiences with depression into songs that would create empathy in listeners.