Re-position

To change the position or placement of something or someone, often to improve its effectiveness, appearance, or strategic advantage. This can involve physical relocation, a shift in perspective, or a change in how something is perceived. Re-positioning implies a deliberate act of adjusting something to a new location, context, or role to better suit a desired outcome. The objective is usually to enhance functionality, accessibility, appeal, or competitive standing. The process often requires careful consideration of the environment and the target audience or objective. The term underscores the importance of strategic thinking in modifying the state of something. It can also indicate shifting brand perception in marketing.

Re-position meaning with examples

• After the new display layout, the store decided to re-position the high-value items at eye level to attract customer attention and maximize sales. This strategic adjustment was based on observational data showing increased engagement. By making these items more prominent and easily accessible, management believed they would lead to a significant increase in customer purchases, positively affecting their bottom line. The repositioning also created a new flow throughout the store.
• The marketing team decided to re-position their product towards a younger demographic, creating a new campaign focused on social media. This shift was crucial because initial marketing campaigns didn’t attract the right target audience for the product. This repositioning helped the company pivot, gaining a whole new potential customer base. This strategic move involved redesigning the logo, website, and advertisement with a new style to better resonate with younger consumers.
• Facing stiff competition, the company chose to re-position itself as a provider of eco-friendly solutions rather than just another technology vendor. This shift in branding highlighted their commitment to sustainability and set them apart. This strategic move aligned with a growing consumer interest in environmentally responsible businesses. It showed a change in direction toward catering to a more conscious group of consumers.
• The chess player had to carefully re-position her pieces after a crucial attack, making the best move to defend and gain better board position. This tactical manoeuvre, requiring deep thought, gave her an advantage over her opponent. Understanding the chess game's current state, the player’s need to readjust, and the opponent’s moves allowed the best chance to win. It often dictates victory and keeps your strategy open.
• Following a corporate restructuring, several employees were required to re-position themselves within the organization, taking on new roles and responsibilities. This reassignment often resulted in an uncomfortable feeling for the employees, causing the need for new training and a fresh start. This move was intended to better align their skills with the evolving needs of the company, to streamline operations, and boost efficiency. It also promoted more room for advancement.