Re-titling

Re-titling refers to the act of assigning a new title to something previously titled. This can apply to various contexts, including books, movies, articles, properties, or even job positions. It often aims to reflect changes in content, audience, or ownership, or to improve marketing appeal. The process usually involves careful consideration of the new title's accuracy, clarity, and ability to attract the intended audience or convey specific information or intent. Ultimately, re-titling serves to update, clarify, or revitalize the presentation of a subject matter.

Re-titling meaning with examples

• After a major rewrite, the publisher decided on re-titling the novel from 'Shadows of the Past' to 'Crimson Dawn' to better reflect the updated plot and appeal to a broader audience. The change was intended to make the book stand out amongst others, to show progression.
• Due to a copyright dispute, the film studio was forced into re-titling their blockbuster movie from 'Cosmic Conquerors' to 'Galactic Gladiators'. It became a point of contention, but they wanted to still use it as a starting point and re-market it to fans.
• The company underwent restructuring, resulting in re-titling several employee positions to more accurately reflect their current responsibilities and to better convey the importance of the individual to potential candidates.
• Following the acquisition of a historic estate, the new owner considered re-titling the property 'Willow Creek Manor' to better align with its location and natural surroundings, and improve appeal to potential buyers and investors.
• When moving from academic publishing to a broader audience, the author was re-titling his article on cognitive science from the technical 'Computational Neural Networks in the Cerebral Cortex' to 'Decoding the Mind'.