Reinnovator

A 'reinnovator' is an individual or entity that takes existing innovations, processes, or ideas and significantly improves, adapts, or re-engineers them to create new value, functionality, or efficiency. Unlike a pure innovator who creates something entirely new, a reinnovator focuses on enhancing what already exists. This can involve applying novel technologies, reframing the purpose, or altering the implementation to achieve superior outcomes. Their core skill lies in recognizing the potential for improvement and skillfully reworking what is known into something more beneficial, relevant, or impactful.

Reinnovator meaning with examples

• The company's success stemmed from its team of reinnovators. They didn't invent the smartphone, but they took the existing technology and, through incremental reinnovations in user interface, battery life, and processing power, transformed it into the industry leader. This iterative approach allowed them to capture a significant market share by continuously refining and improving their offering.
• Instead of inventing new social media platforms, the entrepreneur chose to act as a reinnovator. She observed the common pitfalls of existing networks, especially around user privacy and data security. By focusing on improving user control, adding encryption features, and building the social platform around these elements, she offered a superior service.
• The research team, functioning as reinnovators, didn't pioneer renewable energy technologies. Instead, they focused on reinnovating energy storage solutions, optimizing existing designs of batteries and grid distribution to drastically increase the efficiency of solar and wind energy, and making them viable alternatives.
• The art student, a budding reinnovator, didn't invent painting or sculpture. Instead, he took inspiration from the historical art periods and applied artificial intelligence to manipulate colors and forms. Through his reinnovations, he was able to create works that pushed the boundaries of the creative process, while utilizing older, more established mediums.
• The manufacturing company hired a new director of innovation, who, after reviewing all of the operations, recognized the processes as outdated. To compete and remain agile in this new era, he implemented a plan to reinnovate the production processes and supply chains. Through the use of automation and smarter software, he improved throughput and eliminated waste.