Reoffer

To present something again, typically a deal, service, or product, that was previously offered but not accepted or was withdrawn. This action often implies a modification of the original terms or conditions in an attempt to make the proposition more appealing or viable. Reoffering can occur due to changes in market conditions, internal strategies, or a renewed interest from the initial recipient. The goal is usually to finalize the transaction, close a deal, or revive a relationship. The act might involve persuasion or negotiation to overcome previous objections.

Reoffer meaning with examples

• After reviewing their budget, the car dealership decided to reoffer the financing plan to the customer, lowering the interest rate and extending the payment term. This made the car more affordable and potentially secured a sale that was about to be lost.
• The company, initially rejected for the contract, decided to reoffer their services to the city council, emphasizing their revised proposal which addressed the previous concerns regarding sustainability and cost effectiveness, increasing their chances.
• Due to a drop in demand, the online retailer chose to reoffer a promotional discount code for the summer line. They had to adjust the expiry to get more sales and to clear old stock before the fall season begins, in a renewed bid to clear old merchandise.
• Following a failed acquisition attempt, the investment firm considered whether to reoffer a revised proposal to the target company, which now looked more attractive after its recent performance, with a higher valuation.
• The university, having initially rejected the applicant, opted to reoffer admission after a scholarship became available, this was after the applicant had shown improved grades. They contacted them to present a renewed opportunity for enrollment.