Repackaged

To repackage means to present something old, often a product or an idea, in a new or different form. This usually involves altering the appearance, presentation, or marketing strategy to make it more appealing or relevant to a new audience. Repackaging can apply to physical goods, software, services, or even concepts. The core element being that something pre-existing is altered to give the impression, or achieve the reality, of novelty or improvement, by changing how it is conveyed or delivered. It aims to revive interest or extend the lifespan of the original item.

Repackaged meaning with examples

• The classic novel was repackaged with a modern cover and simplified language to attract younger readers, sparking controversy amongst dedicated followers. The publisher hoped to tap into a wider audience. Though, many believed it compromised the original author’s intention, despite sales surging quickly after the update.
• After experiencing dwindling sales, the cereal brand was repackaged with a new character and a focus on a health-conscious image. The bright box colours and catchy jingle worked well on social media platforms. The company was delighted when they realised the updated branding helped attract a completely new customer demographic.
• The old software was repackaged as a cloud-based service, making it more accessible and eliminating the need for local installation. By updating the delivery method, customers could conveniently pay for what they used. Despite the changes, the old features stayed the same in order to reassure legacy users.
• Faced with a saturated market, the financial advisory firm repackaged its services as personalized wealth management packages, tailored for different life stages, to improve customer retention. Offering a range of personalized options, including advice on planning a family. This rebranding was designed to attract higher paying clients.