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Repositions

The act of repositioning involves changing the location, orientation, or emphasis of something. This can apply to physical objects, abstract concepts, or strategies. It often implies a calculated shift to achieve a more advantageous position, improve efficiency, or alter perception. The term highlights a deliberate and considered adjustment rather than a random occurrence. It suggests an active choice to move or alter something with a specific goal in mind. This action can involve moving something to a different place, changing its order, or changing its significance or focus.

Repositions meaning with examples

  • The marketing team decided to **reposition** the product to target a younger demographic. They changed the advertising campaign and messaging to appeal to their preferred aesthetic. This involved altering the perceived value and benefits of the product, moving away from older and less relatable imagery to a more exciting and current approach, and changing the places where ads were placed.
  • After realizing the chess piece was vulnerable, the player carefully **repositioned** the knight to a safer square. This strategic move aimed to protect the piece from capture and open up new tactical possibilities. It demonstrates forward thinking and a calculated decision in regards to strategy to prevent loss of a valuable object during gameplay.
  • Faced with declining sales, the company chose to **reposition** its brand. They updated their logo, slogan, and website to present a more modern and relevant image to potential customers. This shift included internal rebranding along with changing the market's perception to maintain relevance and boost sales by updating the original image.
  • The director meticulously **repositioned** the actors on the stage to create a more dynamic and engaging visual composition. Every change was aimed to enhance the scene's emotional impact and draw the audience's attention to the most crucial elements. It highlights the ability of a director to use actors to portray the correct story.

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