Resegment

To divide something into new segments or sections, or to reform its existing segments. This usually implies a rearrangement or restructuring of the original divisions. The process might involve breaking down larger components into smaller ones, combining existing segments into larger units, or creating entirely new divisions within a dataset, market, or a physical structure. The motivation often involves improving efficiency, targetting specific areas, optimizing functionality, or adapting to changes. Essentially, it involves rethinking and redrawing boundaries, and it applies across many domains, from business to biology.

Resegment meaning with examples

• After evaluating customer feedback, the marketing team decided to resegment the target audience. They split the broad demographic into several niche groups, enabling more personalized advertising campaigns to enhance engagement. This strategy involved analyzing consumer data to create groups, which ultimately enhanced the product's appeal and market share within each specific segment.
• The urban planners proposed to resegment the city's zoning map, creating mixed-use districts and pedestrian-friendly zones. The goal was to reduce traffic congestion, boost the local economy, and offer a better quality of life for residents. The resegmentation project included altering current zones and allocating commercial and residental sections together in many areas.
• In the aftermath of the financial crisis, the bank had to resegment its loan portfolio. They grouped loans based on risk and created new divisions for monitoring. This allowed them to handle the different loan categories more effectively, identify potentially problem areas, and create tailored repayment programs for its customer base.
• Researchers chose to resegment the dataset of patient health records to better understand the correlation between lifestyle choices and the onset of certain diseases. This involved using new data to analyze existing ones for a more effective output. This process was to produce deeper insights and improve medical treatments.
• Due to the changing nature of their customer base, the company planned to resegment its website navigation. By grouping product offerings and information using a new structure, the goal was to make navigation easier for customers. The adjustments would also include more effective search functionality to improve user experience.